Rideshare advertising pricing in Vancouver, BC
In-car rideshare advertising in Metro Vancouver starts at CAD $499 a month for about 14,000 impressions. The Growth plan is CAD $2,499 a month for about 80,000 impressions. Enterprise is by conversation. There is no contract and no setup fee on either published plan, unused credits roll over, annual billing saves 15%, and every price on this page is in Canadian dollars.
We publish this because most out-of-home media makes you sit through a sales call to find out you cannot afford it. You should not have to.
Now reserving founding advertisers
Our Vancouver pilot has wrapped and we are moving to production hardware. Screens return to the road in the coming months. These are the rates founding advertisers are reserving at now — nothing is billed until your campaign actually starts running.
- About 14,000 impressions a month
- One creative, one area, dayparting
- About 80,000 impressions a month
- Multiple areas, audience targeting, weather and time triggers, up to three seats
- Insertion orders, share of voice, verified reporting
Month to month, cancel any time. If a month comes up short, unused credits roll over rather than disappearing, so you never lose what you paid for. All prices in Canadian dollars.
What counts as an impression
One playback of your ad, seen by one rider. A single playback usually reaches more than one person, so we model 1.4 riders per playback, which is the standard for in-vehicle screens. We call it modelled because we do not pretend to count heads, and we will never tell you a reach number we cannot show you the plays behind.
How does that compare to other Vancouver advertising?
Here is the honest comparison, using other operators' published Canadian rates rather than our own math. A billboard reaches more people for the money. An in-car screen reaches fewer people who are actually watching it. Which one is right depends entirely on whether you need reach or attention.
| Format | Typical cost | Per 1,000 | Notes |
|---|---|---|---|
| FrontSeat in-car screen | From $499 a month | $31–36 impressions | Seated passenger, whole trip |
| Static billboard | $800–15,000 / 4 weeks | — | Passing glance, no targeting (Goodkids) |
| Digital billboard | $1,000–7,000 / 4 weeks | — | Shared rotation loop (Goodkids) |
| Urban digital bulletin | — | $10–22 impressions | High reach, low attention (AdQuick) |
| YVR airport screens | — | $35–75 impressions | High-value audience, high minimum (AdQuick) |
| Mobile billboard truck | $500–2,000 / day | — | Short bursts, no dwell time (Goodkids) |
| Taxi-top / car-top | — | $4–8 impressions | Exterior, seen from outside (AdQuick) |
These denominators are not identical. Our rate is per thousand modelled impressions — one playback of your ad, seen by one rider, at 1.4 riders per playback. Out-of-home CPM is conventionally per thousand audience impressions counted however that operator counts them. We call ours modelled because we do not pretend to count heads, and we will never tell you a reach number we cannot show you the plays behind. Third-party rates are those operators' own published figures, collected August 2026; check the linked source for current numbers.
Why is the rate higher than a billboard?
Because the attention is not comparable. A billboard counts everyone who could have seen it. An in-car screen counts a seated passenger in a quiet vehicle with the screen at arm's length for the length of the trip. We would rather sell you a smaller number of impressions someone actually watched than a large number nobody did.
If raw reach is what you need, a digital bulletin is the better buy and we will tell you so. FrontSeat is the better buy when attention and measurement matter more than impression count — and when you want to know how many people scanned, not just how many drove past.
Common questions
Put your brand in the ride.
Tell us about your business and we will tell you honestly whether this is the right channel for it.
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